EspañolTrip.com
AsialinkSpain is the official and exclusive representative in Spain of Trip.com Destination Marketing Group (formerly Ctrip), the leading online travel agency in China and number 2 in the world, positioned in the ranking between Booking Holdings Inc. and Expedia Group.
Trip.com has become the leading travel group in China, considering the country’s idiosyncrasies and the prevailing digitalization.
Trip.com is the “one stop service” online travel agency, following the Chinese user model, which uses this portal to manage all types of services and products possible, without leaving the platform. In other words, it uses it to get inspired, select destinations, book flights and accommodation, process visas, exchange currency, rent cars, yachts, helicopters, redeem vouchers and loyalty points for purchases during their trips, buy tickets to museums, excursions, experiences, book restaurants, etc.
–AsialinkSpain helps you to be part of this great “one stop service” travel platform, offering through it all travel services aimed at individuals and also companies.
–Trip.com operates with four brands through its website and application: Trip.com, Ctrip, Qunar, and Skyscanner, relying on the market intelligence and Big Data provided by its more than 400 million customers.
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Qyer
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Meituandianping
It is one of the most used Apps by the Chinese tourists who travels abroad. You can access user-generated content in each city, hire travel guides, book a hotel room or restaurant, attractions, shopping, order food at home, etc. globally. It stands out for the high quality of its content and travellers can plan their trip with all kinds of services (flights, hotels, advice, etc.).
Customer Journey
- Inspiration
- Planning
- Booking
- In-destination
- Sharing
Inspiration
The Chinese tourist looks for tailored experiences and finds inspiration in online platforms and Apps and is influenced by influencers (Key Opinion Leaders – KOL-) and their own social networks.
Planning
Chinese tourists plan all the details of their trip in advance via their mobile phone – “Mobile only”: transport, hotel, restaurant, activities, shopping…
Booking
The Chinese tourist ends the acquisition by paying for his purchase without leaving the App where he started the process.
In-destination
The offer must be adapted to the customs, preferences, and codes of conduct of the Chinese tourist.
Sharing
The Chinese tourist will share their favourable experience through Chinese Social Networks and will favour and generate a positive evolution of present and future marketing.
