The Chinese digital environment is hugely different from the rest of the world.

There you cannot visit Google, YouTube, Wikipedia, Twitter, Reddit, Netflix, Instagram, Whatsapp, Facebook or Pinterest, so it is essential to have an understanding of the specificity of this digital context.

Analysis and Research

Customization of marketing and
Communication plans

Branding

Activation and Integration

Social Media

Search Engines

Offline Marketing

Online Marketing

Analysis and Research

AsialinkSpain icorrectly identifies your target and carries out a hyper-segmented study of a market in which there are an infinite number of consumer groups and hundreds of profiles within them.

AsialinkSpain offers user insight analysis and trend research and marketing

Customization of marketing andCommunication plans

AsialinkSpain provides a boutique service – (one stop service)- offering personalised advice to capture the demanding and technological Chinese consumer, designing the marketing strategy and tactics and their implementation, as well as media and communication planning, according to target and business objectives.

Branding

AsialinkSpain generates the best branding to position your brand in this specific market, helping to create brands, reinforce their notoriety and guarantee commercial success in China.

Activation and integration

AsialinkSpain makes it easy for companies, brands, and tourism organisations to activate and integrate products and services on the main digital travel platforms, search engines and social networks.

Social Media

WeChat is one of the most popular apps in China, offering mobile text messaging services, free voice and video calls, social networks, and an online payment system, WeChat Pay, among other features such as customer service channels and the possibility of selling services directly on the App.

  • Opening an account
  • Content
  • E-commerce
  • Customer service
  • Advertising and Visibility
  • Engagement
  • Analysis

Weibo has been defined in the West as “the Chinese Twitter”. Operating as a micro-blog, this platform has gained a huge number of followers in recent years, making it one of the most popular social networks in China.

  • Opening and maintenance of official account
  • Content
  • KOLs
  • Marketing campaigns

Xiaohongshu / Little Red Book was created in 2013 as an application that mixes e-commerce and social networks in a revolutionary way.

  • Opening of account and official shop
  • Competence study
  • Shop and account management
  • Marketing Campaign
  • KOLs

DouYin/TikTok is the leading video platform in China, it is a Tik Tok in Chinese version.

  • Official account opening
  • Advertising and visibility
  • KOLs
  • Video edition
  • Social trade

Baidu is the main search engine in Chinese language, it would be like a Chinese Google.

  • Keyword audit
  • Public relations
  • Web site optimization
  • Content
  • SEO & SEM
  • Advertising

Buscadores

Baidu es un motor de búsqueda principal en idioma chino. Su diseño es similar al de Google e incluye la posibilidad de búsqueda de noticias, imágenes y canciones, entre otras funciones.

Es el sitio más popular en China y el cuarto site más famoso en el mundo. Por tanto, las marcas interesadas en expandir su negocio y explorar el mercado chino, es imprescindible tener presencia destacada en este buscador.

Online Marketing

China is a hyper-digitalized market focused on mobile devices. Everything we know from Western marketing is not working in China.

Asialink offers personalised advice and develops strategic and tactical “ad hoc” marketing plans, aimed at a hyper-segmented and precise target, of which it has extensive knowledge thanks to the analysis of Chinese Big Data.

We help to attract qualified visitors: SEM & SEO, content and management of social networks, development of Chinese websites or PPPs, content, revision of text-copyright and viral storytelling, advertising campaigns (including programming), influencers (Chinese KOL), e-commerce, e-mailing, etc.

Marketing Offline

AsialinkSpain is a partner specialized in Chinese marketing, which also designs plans in offline media channels, aimed at those companies that want to enter this market, offering information about products and services.

We develop customised promotional and advertising actions and campaigns, including communication manuals, advertisements, brochures, offline events, roadshows, trade fairs, Famtrips, Presstrips, etc.