Case study

Over the past 20 years, Asialink Spain has supported tourist destinations, luxury brands, cultural institutions, and companies in their strategic positioning within the Chinese market.
Every project we undertake is a reflection of our passion for creating genuine connections, combining cultural knowledge, digital innovation, and a personalized approach that ensures measurable and sustainable results.

Destinations

Official Representatives of Ctrip in Spain

AsiaLink manages the Spain Portal on Ctrip.com, the leading OTA in the Chinese market—a project through which Turespaña strongly commits to targeting the Chinese market.

This initiative, which involves a large number of Spanish tourist destinations and companies from the Spanish tourism sector, aims to facilitate the entry of Spanish destinations and tourism companies into the largest online travel platform in Asia, and to effectively promote the destination to an audience and a captive market of over 400 million Chinese travelers.

The Spain Portal on Ctrip.com is an initiative that provides access to the Spanish tourism offering under advantageous conditions and in a simple and easy way.

Community Manager

With our extensive expertise in the Chinese digital landscape, we lead the launch of official accounts on the most popular Chinese social media platforms among tourists from this source market.

AsiaLink manages and maintains the official account of Turismo Galicia on WeChat and Xiaohongshu (known as the “Chinese Instagram”). Our work not only focuses on daily management, but also on creating attractive and relevant content that captures the interest of Chinese travelers, strengthening the presence of Turismo Galicia on these key platforms.

Representatives

As representatives of Turismo de Marbella in China, we are proud to present Marbella as the Best European Destination 2024. The Mayor of Marbella, Ángeles Muñoz, led the presentation to an audience of media outlets and premium and luxury travel operators in China, highlighting the destination’s exceptional qualities and the communication and adaptation efforts tailored to this source market.

Comprehensive Chinese Digital Marketing Strategies

With the “Andalusian Crush” campaign, the autonomous community of Andalucía launched its official portal on Ctrip, with AsiaLink as Strategic and Operational Advisor.

Not only did we achieve a successful launch, but we continue to manage this account, adding value through the latest market trends and regularly updating content thanks to the integration of holistic strategies, thus ensuring a continuous and relevant impact.

Hotels

Madrid Hotel Business Association

Welcome Project for Chinese Tourists

As an expert partner in the Chinese market, AsiaLink leads the following initiatives together with AEHM:

  • Technical Training Sessions for the Madrid Hotel Sector

  • Workshops on Chinese Concierge Services via WeChat

  • Marketing and Sales Strategies on Ctrip, the leading Chinese OTA

  • Chinese Influencer Campaigns

Airlines

Iberia Airlines

AsiaLink, in its role as advisor, has partnered with Iberia to launch a powerful Digital Marketing Campaign on Ctrip.com, including Media Buy actions, with the aim of promoting the direct Madrid–Shanghai flight.

Museums

Thyssen

In collaboration with the Thyssen Museum in Madrid, providing consultancy on digital marketing actions aimed at attracting Chinese visitors and promoting the commercialization of premium products that are a perfect match for this high-impact Chinese tourist.

This collaboration has resulted in a significant increase in visitors from this segment, consolidating the museum as a key cultural destination for Chinese tourism in the capital.

Shopping

Las rozas Y LA ROCA VILLAGE

Marketing solutions focused on attracting Chinese customers

2024

  • Easter Campaign — Ctrip Global Shopping
    +43,460 views (1081%)

  • Summer Campaign — Ctrip Global Shopping
    +39,820 views (990%)

  • Influencer Marketing
    +75,666 views (1882%)

These personalized campaigns for our client were designed to be adaptable to any type of request, maximizing effectiveness in attracting and converting the target Chinese audience.

Influencers

Tío fu

He is a Chinese KOL/Influencer from Beijing, currently living in Shanghai. He has a strong connection with Spain due to his years of study there and his experience walking the Camino de Santiago. His social media accounts on various Chinese platforms have gained significant impact, focusing on travel, culture, and sports. He is an athlete and a fan of several sports disciplines. He earned the title of Featured Video Creator on WeChat in 2023, with 459 original videos and over 20 million views.

He works actively with Turespaña and on proposals from AsiaLink that align with his profile.