EspañolAsialinkSpain team
AsialinkSpain has a multicultural and multidisciplinary team, with the capacity to offer creative and innovative solutions to its heterogeneous portfolio of clients. It has multilingual professionals, with a deep knowledge of both eastern and western idiosyncrasies, which allows them to operate without geographical or cultural barriers.
Jennifer Zhang
CEO AsialinkSpain - Ctrip Spain
The Chinese tourist constitutes an irrefutable strategic opportunity for tourism companies, brands and destinations, considering their high purchasing power and their rapid growth. However, there is a profound lack of knowledge in Spain about the peculiarities of Chinese culture and the evolution suffered by this enormous country in the last two decades. Today, China is a completely digitalized country and in the last 5 years it has radically changed the profile of the tourist, who is now an independent, cosmopolitan and well-off traveler”.
“Being pioneers in the introduction of Chinese tourism in Spain, AsialinkSpain has a solid knowledge acquired in its 15 years of existence. We are confident that we can provide the necessary experience and opportunities to Spanish and Latin American companies and institutions that wish to efficiently attract this segment of Chinese clients with high purchasing power”.
“Our recent strategic alliances with prestigious companies and organizations such as the agreement between AENA and IBERIA with Ctrip, the collaboration with TOURESPAÑA and the Spanish Ministry of Industry, Trade and Tourism and the work carried out for PARADORES and MELÍA HOTELS, among other renowned travel industry firms, guarantee our expertise”.
“We know that there is a desire to connect both worlds. The Chinese want to know more about Spain and Latin America, and Spain and Latin America wish a close collaboration with China. It’s clear that the best way to get to know cultures is through the travel experience
Malena Ríos Luguera
Business and Project Development Consultant
“If there’s one thing I’ve learned in recent years, it’s that working with the Chinese market is a long-distance professional race — and a true master’s degree on a personal level.”
With a background that combines event organization, commercial management, and a growing specialization in international tourism, Malena is part of the Business and Project Development team at AsialinkSpain. Her experience at Turespaña, in the Marketing Department of the State Secretariat of Spain, was key to her professional development: “There I understood that tourism is not just an industry, but a deep commitment to sustainability, empathy, and cultural diversity.”
“My vision of tourism is based on building bridges, opening borders, and promoting a model of travel that enriches mentally and emotionally, where culture is the core and there is no room for discrimination, neither in origin nor destination.”
Her passion for the Chinese market grows day by day. “At first glance, it may seem like a distant world, but the more you get to know it, the more you discover we are not that different. In the end, it all comes down to people. People with a great interest in our culture, gastronomy, history, and nature, who travel with respect, curiosity, and enormous potential for the tourism and economic development of our destinations.”
Ivan Yang
Representative of Asialink Spain in China
“With more than 24 years of experience in the tourism industry, my career has been dedicated to building bridges between Asia and international markets. Throughout my journey with renowned travel agencies and tourism offices, I have focused on identifying traveler trends and designing innovative solutions that make a real impact in the sector.”
“Currently, I serve as the Representative of Asialink Spain in China, supporting European destinations in effectively connecting with the Chinese tourism market, developing strategic channels, and strengthening cultural ties. Before joining Asialink, I was Executive Vice President and Legal Representative of Shanghai Fengshen International Travel Agency, where I led client development, product design, and the management of local resources.”
“My career also includes executive roles at Galaxy Holiday and Galaxy Asia Pacific, as well as my experience at the Hawaii Tourism Office in Shanghai. These positions have allowed me to build strong relationships with leading travel agencies and influential media outlets, as well as to develop a global vision based on strategy, data, and intercultural sensitivity.”
“I firmly believe that tourism is a powerful tool for mutual understanding. I am honored to be part of Asialink to continue promoting exchange between China and Europe, building authentic connections between destinations and travelers.”