EspañolOur Key Partners in China
As a consultancy specializing in the tourism exchange between Spain and China, Asialink maintains strategic alliances with the leading online travel platforms in China, including Ctrip, Fliggy, Lushu, Mafengwo, Dianping, Qunar, and Sanlian Lifweek. We work together to effectively connect Spanish destinations with Chinese travelers through various digital channels and content platforms.
Ctrip.com — The Most Influential Travel Platform in China
Asialink, in collaboration with Turespaña, manages the official Spain portal on Ctrip.com, the leading OTA of the international group Trip.com Group, which has over 400 million registered users.
With coverage in 200 countries and regions, more than 5,000 cities, 2 million flight routes, and 1.4 million hotels, Ctrip offers a direct and efficient entry to the Chinese market. Our collaboration includes integrated marketing campaigns, themed promotions, and travel festivals, supported by the institutional backing of Turespaña.
Fliggy — Alibaba’s Travel Platform for Young Travelers
Fliggy, part of the Alibaba group, stands out for its integration with the Alipay ecosystem and its strong penetration among young Chinese travelers. Through modules like “Superstar Destination” and “Official Store,” we help position Spanish destinations with curated content, tourist products, and precise marketing strategies. Activations such as live streaming, influencers, and loyalty programs have significantly improved the visibility and conversion of the destination.
Lushu — Innovative Platform for Custom Travel and Author Tourism
Lushu is a platform focused on high-end independent travelers, specializing in personalized itineraries, travel inspiration, and deep experiences. Asialink collaborates with Lushu to develop content about Spain (culture, gastronomy, art, unique routes), integrating direct reservation modules. Through a content + conversion strategy, we attract a Chinese audience with high purchasing power and interest in exploration.
Mafengwo — Content Platform for Inspired Travelers
Mafengwo is one of the most influential travel portals in China, known for its active community and user-generated content. Thousands of reviews, itineraries, and travel diaries turn the platform into a key source of inspiration for independent travelers. Asialink collaborates with Mafengwo to integrate content about Spain into thematic channels and editorial campaigns, positioning our destinations at the key decision-making moment for the user.
Dianping — The Most Used Local Experience Guide by Chinese Tourists
Dianping, part of the Meituan ecosystem, is an indispensable tool for Chinese travelers seeking local restaurants, attractions, and activities during their stay. With user reviews, rankings, and mobile coupons, the platform directly influences destination decisions. Asialink helps Spanish destinations appear on Dianping with content in Chinese, geo-localized promotions, and localized recommendations, improving the local consumption experience of Chinese travelers.
Qunar.com — Price-Oriented Comparison and Booking Platform
Qunar, part of the Trip.com Group, is a key platform for travelers seeking budget options or combined packages, especially popular among price-sensitive travelers and families. Asialink integrates Spanish tourist products into the search results and promotional campaigns of Qunar, leveraging its high traffic volume to increase the visibility and conversion of destinations.
Sanlian Lifweek — Reference Media for Cultural Travelers and Premium Readers
Sanlian Lifweek (三联生活周刊) is one of the most recognized cultural magazines in China, aimed at readers interested in lifestyle, history, art, and experiential tourism. Asialink collaborates with this publication through reports, interviews, and exclusive visual content, presenting Spain as a profound cultural destination, ideal for demanding Chinese travelers with high purchasing power.
Customer Journey
- Inspiration
- Planning
- Booking
- In-destination
- Sharing
Inspiration
Chinese tourists often look for travel inspiration through mobile platforms, preferring personalized content and authentic experiences. Key channels include WeChat, Xiaohongshu, Douyin, Mafengwo, Weibo, and Bilibili. KOLs (Key Opinion Leaders) and recommendation algorithms have a significant influence at this initial stage.
Planning
Travel planning is almost exclusively done through mobile phones. Through super apps like Xiaohongshu, Ctrip, Fliggy, WeChat, Zhihu, and Dianping, users compare products, save ideas, and organize itineraries, covering transportation, accommodation, gastronomy, activities, and shopping.
Booking
Once the decision is made, the user completes the payment directly within the same platform, without redirection. Platforms like Ctrip, Fliggy, Meituan, and WeChat offer integrated booking services, incorporating familiar payment methods such as Alipay and WeChat Pay, ensuring a fast and secure process.
In-destination
During the trip, Chinese tourists particularly value experiences tailored to their language, habits, and culture. Key elements include assistance in Chinese, clear signage, and familiar payment methods. Common tools include WeChat, Alipay, Xiaohongshu, Douyin, Weibo, and Qunar.
Sharing
After their trip, Chinese tourists often share their experiences through platforms like Xiaohongshu, WeChat Moments, Weibo, and Douyin, posting photos, reviews, and tips. This content generates new waves of interest and becomes a key tool for ongoing destination promotion.
