Services

The Chinese digital environment is hugely different from the rest of the world.

There you cannot visit Google, YouTube, Wikipedia, Twitter, Reddit, Netflix, Instagram, Whatsapp, Facebook or Pinterest, so it is essential to have an understanding of the specificity of this digital context.

Analysis and Research

Premium Product Design

 

Public Relations

Influencer Marketing

 

Chinese Media Communication

VIP Event Planning

B2B & B2C Digital Advertising

And more……

Analysis and Research

AsialinkSpain specializes in delivering professional research reports and in-depth analysis on the Chinese market for Spanish tourism and related industries. We help clients understand evolving travel trends, consumer behavior, and cultural expectations of Chinese tourists, enabling them to identify target segments and develop actionable market strategies.

Our research services include, but are not limited to:

  • Chinese traveler segmentation and behavioral trends

  • Regional attractiveness evaluation within Spain

  • Insights into spending patterns (lodging, dining, shopping, cultural activities)

  • Cross-cultural communication advice and localization strategies

  • Multi-platform promotion recommendations (Xiaohongshu, Ctrip, WeChat)

Our goal is to help clients reduce trial-and-error, seize real opportunities, and implement precise marketing strategies—growing their presence and influence in the fast-evolving Chinese outbound travel market.

Premium Travel Product Design

At AsialinkSpain, we work closely with regional tourism boards across Spain to uncover exceptional local resources—from heritage towns and boutique hotels to scenic trails and hidden wineries. Our experienced travel designers integrate these elements into unique, high-end itineraries tailored for Chinese travelers.

Whether it’s a historical walk through medieval villages, a gourmet wine-and-wellness escape, or a slow-paced journey into natural wonders, our philosophy centers on exclusivity, depth, and refined taste. We craft travel experiences that are not only distinctive but truly memorable.

Local Resources × Tailored Planning × High-Quality Experiences

Public RelationsRoadshows & Workshops

AsialinkSpain specializes in organizing high-impact roadshows and professional workshops in China for Spanish tourism boards, institutions, and regional destinations.

We have successfully brought regions like Andalucía, Galicia, and the Basque Country into the spotlight through tailor-made events in Beijing, Shanghai, Shenzhen, and Hong Kong — connecting them with top Chinese travel agencies, airlines, media outlets, and KOLs.

Our services include:

  • End-to-end event planning and execution (venue, logistics, decor, catering, translation)

  • B2B matching and curated guest lists

  • Localized storytelling and visual display

  • Promotion through Xiaohongshu, WeChat, Douyin, and more

  • Post-event analytics and media reports

We don’t just promote destinations — we build bridges. With cultural insight and industry expertise, we empower Spanish destinations to thrive in the Chinese market.

Influencer Marketing

Authentic Reach × Loyal Audience × Travel Decision Impact

AsialinkSpain partners with Chinese influencers based in Spain who hold strong, loyal followings in China. Through immersive experiences and storytelling, we co-create emotionally compelling content that inspires Chinese travelers to explore Spain.

Our influencer strategy includes:

  • Platform Visibility: We work across WeChat, Weibo, Douyin (TikTok China), and Xiaohongshu, leveraging platform-specific strengths for maximum exposure.

  • FAM Trips & Press Tours: We organize curated experiences for influencers to discover destinations and hospitality firsthand, ensuring authentic and engaging content.

  • Content Collaboration: We co-develop visually rich and narrative-driven posts, videos, and livestreams showcasing culture, luxury, and uniqueness.

  • Audience Activation: By tapping into the trust between influencers and their followers, we boost destination visibility and drive interest-to-booking actions.

In China’s social landscape, trust and relatability matter more than just numbers.

Chinese Media Communication

🔹 Ctrip

Ctrip is China’s largest online travel agency, used by over 400 million travelers.
→ AsialinkSpain manages the official “Spain Portal” on Ctrip for Turespaña — currently the leading national tourism account on the platform — helping destinations and businesses reach the Chinese outbound market with curated offers and visibility.

🔹 Xiaohongshu

Xiaohongshu (RED NOTE) is China’s top lifestyle and travel inspiration platform, known as the “Chinese Instagram.”
→ We operate official accounts for several Spanish regions (e.g., Marbella), create Chinese-language content, and collaborate with KOLs to spark real interest among Chinese travelers.

🔹 WeChat

WeChat is China’s most-used communication and content platform, with over 1.2 billion active users.

→ We create professional editorial content, manage public accounts, and support long-term engagement strategies — turning inspiration into bookings through storytelling, credibility, and emotional connection.

VIP Event Planning

Immersive Encounters · High-Value Guests · Premium Loyalty

At AsialinkSpain, we design and execute exclusive in-person experiences for high-end Chinese consumers in Spain, aligning brand storytelling with moments of emotional resonance.

Key features of our VIP events:

  • Personalized guest invitations, scheduled around key Chinese festive periods

  • Brand presentations, expert-led skincare or makeup masterclasses

  • In-store consultation and premium gifting

  • Encouraging organic UGC on Chinese social media (e.g., Red Note / Xiaohongshu)

  • Strengthening client-brand affinity and driving long-term loyalty

We turn physical events into emotional journeys that Chinese customers remember, share, and trust.

B2B & B2C Digital Advertising

At AsialinkSpain, we design and execute performance-oriented digital campaigns for both B2B branding and B2C conversion in the Chinese market.

We specialize in the following platforms:

  • Ctrip & Fliggy ads for promoting tourism products (hotels, tours, tickets)

  • Xiaohongshu & Douyin feed ads for destination storytelling and trend-driven reach

  • WeChat Moments ads + Official Account synergy to combine brand voice and user trust

  • KOL ad collaborations that combine influencer authenticity with commercial impact

With our platform expertise and creative strategy, we turn media investment into measurable travel demand.

Smart Targeting · Strategic Exposure · Sales-Driven Outcomes